The London Series

The London Series | A Day at Wimbledon (Sponsored)


SW19 in July can only mean one thing: Wimbledon.

The tennis championship, now in its 140th year, sees two two-weeks of world-class tennis, with flowing Pimms and a few strawberries and cream thrown in for good measure. I was invited down by Häagen-Dazs, the official ice cream vendor, to catch all the mid-tournament action on “Middle Saturday”.


Our day started, as it should, with a Champagne brunch (which may, or may not, have included ice cream…)

Heading into the games, Milos Raonic and Albert Ramos-Vinolas warmed up the crowd in Court 1 with a straight set win for Raonic, followed by some very gripping play by Anett Kontaveit and Caroline Wozniacki.

27 degree heat by this point!

We couldn’t let the day go by without the quintessential Wimbledon treat…


Supplemented by another…

Strawberries and cream, launched just for Wimbles!

Thinking of heading down?

The lovely thing about these games is that it’s still possible to turn up on the day and queue for ground tickets. (And, let’s face it, if there is one thing we Brits know for sure it’s a queue). There is, of course, The Queue, for those willing to camp overnight for court seats but, either way, you’re still guaranteed to soak up all the sporting atmosphere. Even with ground admittance, you can also try your luck at the ticket resales to get into a court. Otherwise, find a little spot on Henman Hill and you might find yourself on the telly!

With long summer days, and some matches stretching daylight, some of the best Wimbledon experiences I’ve had in the past are turning up at 6pm, picnic in tow, and catching the last of the days’ games on the big screen.


A big thank you to the lovely Häagen-Dazs team for having me along. If you’d like a little taste of Wimbledon yourself, the limited edition strawberries and cream tub and ice cream bar is available in the UK at selected retailers now.

© All photography and views expressed in this blog are my own. For more information, and for details of my editorial policy, please see my blog disclaimer. This post is sponsored by Häagen-Dazs.


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